The Happy Persimmon (T.H.P) is a vibrant Asian grocery store and community hub located in Boone, NC. Known for its warm and inviting atmosphere, T.H.P wanted to translate its identity into two custom illustrations for branded tote bags.
The first illustration highlights the store’s beloved sitting table—a cozy corner that encourages community connection. Whether reading a book, enjoying a snack, or simply relaxing, this space represents the heart of T.H.P’s welcoming environment. The second illustration is a curated collection of objects inspired by the store’s mood board, reflecting the personality and charm that make T.H.P unique.
Both illustrations use the brand’s signature color palette and thin line-work style, resulting in a playful and approachable design that mirrors the store’s aesthetic. The final artwork serves not only as functional merchandise but as a celebration of the store’s community-driven spirit.
